Economics of Emotions Dec 7, 2016

Your brain makes decisions approximately 10 seconds before you even realize it. For several decades, this fact has gotten a lot of attention from marketers who are working hard to understand the neurological aspects of behavior to learn how the decision making mechanism works. As a result, most product promotion strategies are now based on neuroscience, known as neuromarketing.

Thync Big Jun 1, 2016

Noosphere is excited about the potential of Thync technology to help the billions of people around the world who struggle to manage the psychological and physiological effects of stress. And, with technologies that can effectively reduce the negative impacts of stress on their brains and bodies, these people will have one less thing to worry about.

Three Bleeding-Edge Neuroscience Frontiers May 13, 2016

As some scientists build larger and larger telescopes to probe the immensity of the universe around us, others are turning inward to observe what is happening inside our brains. The significance of ability for us to contemplate our own minds was not lost on the great scientists Carl Sagan, “We have begun to contemplate our origins: starstuff pondering the stars; organized assemblages of ten billion billion billion atoms considering the evolution of atoms; tracing the long journey by which, here at least, consciousness arose.”