Economics of Emotions Dec 7, 2016

Your brain makes decisions approximately 10 seconds before you even realize it. For several decades, this fact has gotten a lot of attention from marketers who are working hard to understand the neurological aspects of behavior to learn how the decision making mechanism works. As a result, most product promotion strategies are now based on neuroscience, known as neuromarketing.

Internet of Things – the Next Industrial Revolution Nov 30, 2016

The Internet of things (IoT) has vastly expanded the tech industry. There are a lot of convincing predictions that the IoT will cause the next Industrial Revolution. This process has already started. Step by step, the IoT has become involved in every sphere of people’s lives, including smart buildings, security, transportation, defense, banks, insurance, healthcare, and entertainment.