Your brain makes decisions approximately 10 seconds before you even realize it. For several decades, this fact has gotten a lot of attention from marketers who are working hard to understand the neurological aspects of behavior to learn how the decision making mechanism works. As a result, most product promotion strategies are now based on neuroscience, known as neuromarketing.
As some scientists build larger and larger telescopes to probe the immensity of the universe around us, others are turning inward to observe what is happening inside our brains. The significance of ability for us to contemplate our own minds was not lost on the great scientists Carl Sagan, “We have begun to contemplate our origins: starstuff pondering the stars; organized assemblages of ten billion billion billion atoms considering the evolution of atoms; tracing the long journey by which, here at least, consciousness arose.”